Project Title : FemmeNest – Women’s Wellness & Education Website
Client Industry : Feminine Health, Wellness, and Lifestyle
Project Type : Content-Based Educational Website (Phase 1 – Under Development)
Client Location : United Kingdom
Services Delivered : Brand Strategy, UX/UI Design, Blog System, SEO Planning, Content Structure, Hosting Support
🧭 Project Overview
At JR Studios, we recently completed FemmeNest.co.uk, a women’s wellness platform dedicated to educating, informing, and empowering women across the UK and Europe. The client wanted to create an accessible and trustworthy space where users could explore articles on menstrual health, feminine wellness, and sexual well-being, with a long-term vision to evolve the platform into an eCommerce brand.
This project required a balance of elegant design, SEO-focused structure, and future-proof content systems — all packaged into a website that feels both informative and inviting.
🎯 Project Goals
The primary goals of the FemmeNest project were:
- Establish a clean, content-driven website to build brand authority
- Organise the site with well-defined categories and tags for long-term SEO growth
- Ensure the platform is mobile-optimised and fast-loading for a great reading experience
- Create a brand identity that feels inclusive, trustworthy, and empathetic
- Set the foundation for future WooCommerce integration in phase two
🧩 What We Delivered
We started by understanding the sensitive and impactful nature of the brand’s focus — creating a digital experience that builds trust while still feeling modern and easy to explore.
Key Features:
- Elegant Homepage Design: Built with a soft, feminine aesthetic that matches the brand voice, while still focusing on accessibility and speed.
- Smart Blog System: Designed a content structure that includes main categories, subcategories, and dynamic tag filtering, all SEO-optimised.
- Location-Aware Targeting: Blog content subtly references the UK and European audience without overstuffing location-based terms, as per the client’s strategy.
- SEO-Ready Architecture: Carefully mapped out the site’s content plan for a 100/100 SEO score using best practices including:
- Focus keyword integration in all key sections
- Meta descriptions, structured data, and keyword density checks
- Optimised permalinks and schema for rich results
- Internal Linking Strategy: Content encourages longer on-site sessions and reduces bounce rate by offering related reading links and topic grouping.
📈 SEO Strategy & Content Planning
SEO was central to this project. The client had a clear requirement for high-ranking blog posts with:
- Well-structured headlines
- Engaging and emotional titles (not spammy or clickbait)
- Keywords naturally included in the first sentence, headings, and metadata
- A healthy word count (900–2500 words) for topic authority
We helped plan the content structure, including:
- Pillar categories like Menstrual Health, Feminine Wellness, and Sexual Health
- Subcategories and tags for better filtering and SEO targeting
- A future-ready editorial calendar and blog submission system
🌐 Hosting & Technical Support
JR Studios also provided hosting setup assistance and email configuration. The site is hosted on a dedicated server alongside other brand assets, with full DNS and security setup handled by our team.
Performance optimisation was done to ensure fast load speeds, lazy-loaded media, and responsive layouts, especially critical for mobile users who form the majority of FemmeNest’s audience.
👩⚕️ About the Brand
FemmeNest is more than just a blog. It’s a digital sanctuary for women seeking honest, accurate, and empowering information on topics often overlooked. With a warm tone and science-backed content, the platform is poised to become a trusted voice in the wellness space — and we’re proud to be part of its journey.
🌟 What We’re Most Proud Of
This project stands out as one of our most sensitive, strategy-led builds. From colour palettes and typography to SEO structures and future monetisation planning, every detail of FemmeNest was shaped with intention.
We’re especially proud of how scalable the site is — already rich with content and perfectly prepared for the next phase: eCommerce integration with a women-focused product line.
🔗 Visit the Project
💡 Thinking About a Niche Website?
If you’re building a platform around education, wellness, lifestyle, or community, we’d love to help bring your vision online. At JR Studios, we blend empathy, design, and strategy to help digital brands succeed.
📞 Let’s build something beautiful together: Visit JRStudios.dev
